Apps that make your life easier.

Have u ever imagined a day in your life. When you wake up, go for a swim, go to work, make some calls, catch a movie, head to the lane you never knew existed behind that parking lot for a plate of biryani, go back home, set an alarm for the next day and finally fall asleep.

Now imagine if your smartphone helped you at every step of your entire day. There's practically nothing an app can't do today. Mobile applications or 'apps' are software applications that you can download onto your smartphone or tablet. They're supposed to help you organise and live your life better. "Apps can make you do so much, such as checking the weather, banking, reading maps or scanning airline timetables. "Each person has a unique requirement that can be catered to through apps." But when did apps make their entry into our lives?

Almost everyone remembers that delightful game called Snake on old Nokia phones. That was probably the first 'app.' But the real breakthrough came in 2007, when Apple introduced the iPhone, and users began consuming music on their phones. Today, there are millions of apps in the virtual world helping its users simplify their lifes in one or the other form .

Few such apps.

1. HowStuffWorks

If you have ever used HowStuffWorks online, you should definitely download this app. You can literally find out how to do anything with this app and having it on your phone can help you out in a sticky situation. You never know when you’re going to have to learn to change a tire or even deliver a litter of puppies.

2. Lumosity Brain Trainer

Lumoisty Brain Trainer is a great app to download if you like playing games to heighten your intelligence. All of the games on this app were developed by neuroscientists. They will help you to increase your memory, attention span and even help you to develop better problem solving skills.

3. Inspiro

Inspiro is an imagination simulation app that you can use anytime you need some inspiration, especially in writing. You will be provided with randomly generated phrases that can help you to think outside of the box..

4. Brain Bomb

Brain Bomb is another fun app that you can learn a lot from. This app has many fun exercises that you can do to get your brain working. You will work on your memory, precision, judgment and even speed when you use Brain Bomb.

Pay Per CLick

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

An effective PPC keyword list should be:

·         Relevant – Of course, you don't want to be paying for Web traffic that has nothing to do with your business. You want to find targeted keywords that will lead to a higher PPC click-through rate, effective cost per click, and increased profits. That means the keywords you bid on should be closely related to the offerings you sell.

·         Exhaustive – Your keyword research should include not only the most popular and frequently searched terms in your niche, but also to the long tail of search. Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic. In addition, they are less competitive, and therefore less expensive.

·         Expansive - PPC is iterative. You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting.

Cost Per Click

The actual formula for cost per click in AdWords is:

 (Compititor Ad rank/your quality score) +0.1= Actual CPC

Source: http://www.wordstream.com

A low cost per click is key to PPC success because it ultimately translates into your cost per conversion.

PPC Model has definitely changed the way advertising is done J

Some apps for Valentin'es day

READY FOR VALENTINE'S DAY? 

TRY OUT THESE APPS..!!!

Everything set for this valentine's day party? Add more color to your celebrations by downloading these cool apps. 

1. YELP:

Yelp is the solution for your food dilemma.It helps you narrow down your dining options based on location, price, hours of operation and rating.Your valentine's day dining should be memorable and Yelp helps you choose the right restaurant. Explore new dining experiences through this must-download app. 

2. Movies by Flixster:

Going for a movie on a Valentine's day is something unavoidable.  What if you chose the flop movie of the week? Don't worry. Flixster will help you. Flixster uses your location to find the closest theaters and easily lets you see all movies now playing. After tapping a film you can view the trailer, get showtimes. Besides the popcorn, Flixter is a must-have when it's showtime.

3. Valentine's day recipes:

A home made dish for your loved ones on the special day shows how much you care for them. But what to cook? Confused? Valentine's day Recipe will offer you a list of 140 recipes to make a fantastic meal. It provides step-by-step procedures to make the perfect romantic meal and also offers bookmarking facility for future use. Ready to plan the dinner? 

4. ProFlowers:

You know how much flowers mean to your loved ones. ProFlowers makes it easy to get flowers and ensures you make your loved ones happy. They offer gift baskets and candies apart from flowers. Their app allows you to fully search and browse their offerings, plus get an order processed from start to finish. You can add your own special days to the app so you'll never forget your anniversary again.

5. Slacker radio

The right music always sets the mood. Whether it's while cooking a romantic dinner to dancing in your living room, Slacker Radio should be your go-to app. With over 250 themed radio stations, Slacker Radio has something for any mood you're looking to set. A powerful search finds anything you're looking for and gets music playing on a 3G tailored station that won't cut out. Ready to dance?